Want a Google-mighty website?

Yes, we understand what you are trying to tell us ‘You have a nice shiny website but customers can’t find it when they look for your products and services on Google’.

Every website needs to be optimised so that search engines like Google, Yahoo and Msn like it enough to give it top rankings when a customer is searching for your products or services on the web. This strategy is called Search Engine Optimisation (SEO).

Our friendly team at Marketing for Small Businesses in Dorset are specialists in updated Search Engine Optimisation techniques that will help your website be found on the list of the top search engines and attract high levels of targeted traffic. We can help you achieve the goals you set on your website i.e. SALES, CUSTOMER ENQUIRIES, and so on and generate a long term return on investment through our affordable Small Business Marketing packages as well as individual services.

Let us help you, give us a call on 01202-233262 or email us at hello@marketing-for-smallbusinesses.co.uk. Alternatively, click on the pink button (bottom right corner) to start chatting live with one of our friendly consultants.

A nice looking website will not attract customers if it cannot be found. It is for instance, like creating a nice catalogue with your products and not distributing it to your clients. Therefore, if your website is not search engine friendly it will remain the best kept secret on the Internet.

‘If your website is not Search Engine friendly your business will suffer missed sale opportunities, in other words, you will lose money’

Compared to the costs of traditional advertising and direct mailing Search Engine Optimisation has very little or no costs involved aside from our professional fees. What is more it is 100% measurable so you know exactly who, what, how and when you have made a return on your investment.

At Marketing for Small Businesses we appreciate that most business managers have little or no understanding of online marketing or how SEO works. Because it is very important for us that our customers feel confident with this process our web marketing experts ensure they spend time with their clients in order to explain what it is and how it works and answer their questions.

So, how would Marketing for Small Businesses optimise my website?

First of all, there is no magic formula that could be applied to a website to instantly make it search engine optimised, it is a progressive method that can bring fast results but will become even better over the time. The process of organic Search Engine Optimisation is not overly difficult but it is very time consuming as it involves a lot of research and frequent content copywriting and this is the reason why is much more cost effective for businesses to hire the experts to do the work. So this is how we do it:

Establishing the website objectives:

In order to optimise a website we firstly discuss with our clients their online marketing needs and objectives to ensure we have a full understanding of the customers expectations on their website and therefore establish the strategy.

Website Monitoring and Analysis:

We monitor and analyze the performance of your existing website by gathering internal data and analyzing the results.

On Page and Off Page Analysis:

A full assessment both on page and off page is carried out. This phase involves: -Content and structure Analysis -Html Tags Analysis -Internal Link Analysis -Navigation Analysis -External Link Analysis

This part of the process will ensure that each page can be easily found by the search engine spiders.

Keyword and Competitor Analysis:

Once we have established with the client the list of words and phrases they expect the website to be found by we would carry out research in order to find the relevant keywords which we will be optimising the website for. The websites of those competitors, which are already optimised for these keywords, will also be analyzed in terms of content and external links. This process will assist us on establishing the right strategy for optimisation.

External Link Building:

Probably the most important part of the whole process is external link building. Our SEO Link Building Service involves the use of a whole set of online marketing tools such as online PR, social networking and blogging. Marketing for Small Businesses will research and implement the right strategy to generate links coming to your website. This will allow your website to increase its link reputation and therefore stand a much better chance to appear higher on the search engines list.

Our agency ‘Marketing for Small Businesses’ has a team of professionals who are specialists on Search Engine Optimisation. We offer bespoke SEO services at affordable prices and ensure our clients understand every step of the process in order to apply it to their websites in the future. Marketing for Small Businesses also offers Organic Search Engine Optimisation Courses which qualify as CPD Units for members of the Chartered Institute of Marketing.

If you would like to speak to one of our Search Engine Optimisation specialists please do contact us for a free no-commitment Search Engine consultation on:

01202-233262 or email us at hello@marketing-for-smallbusinesses.co.uk

We will be happy to listen and give you our honest opinion on how we can assist you on the optimisation of your website.

‘Many entrepreneurs underestimate the power their websites have to increase their sales. Do not make the same mistake. Your website is a very valuable tool that can generate high revenues at little or no cost’.