New Apple Magic Mouse image

As had been rumored, the Cupertino company announces its new mouse, the “Magic Mouse”, which replaces the Mighty Mouse, an accessory that has been vehemently criticized for sacrificing usability in exchange for a cute design. The major failing of the Mighty Mouse – one of the most expensive in the market, is the tiny area that performs the “scroll” function – just a few months of use are enough before the piece requires constant cleaning, as grease and dust settle on the delicate scroll mechanism. On several occasions, the wear of this mechanism impacted on the ability of the mouse click, disabling the expensive accessory.
Apple seems to want to redeem themselves with the new Magic Mouse, whose design completely eliminates the mechanism of the sphere and the style of the new BlackBerry Tour, uses an optical sensor to detect movements. The news, however, has been met with skepticism from some consumers, who are accustomed to poor performance by Apple when it comes to design and manufacture of mice that can run correctly for a reasonable period of time.
The new mouse will work wirelessly via Bluetooth, with rechargeable batteries, and allow the use of “multitouch” like those Apple presented on the iPhone and iPod Touch, and soon after on their notebooks trackpads.

The Magic Mouse will be on shelves later this month with a price of around £55.

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A demonstration video of the Magic Mouse can be watched here:

http://www.youtube.com/watch?v=HgiGd53jg2U

by Michael Gomez

The ‘Techy Guy’ at Marketing for Small Businesses Ltd