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Apple unveils the New iMac 27″

Almost stealthily, last week Apple updated listings for their online store to offer consumers new products in almost every product lines. The biggest surprise of all was the unveiling of the new  iMac. The old versions that Apple marketed in sizes 20 and 24 inches disappear to make way for a new display...

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YouTube includes automatic captions

Posted by admin | Posted in Blog | Posted on 11-02-2010

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YouTube includes automatic captions

YouTube has incorporated a beta automatic subtitling feature advantageous for users with hearing disabilities and those not easily understand foreign languages. Until now, people have posted videos on YouTube manually subtitled by the posting user. This has changed with the incorporation of  this automatic subtitling function based on Google ‘s text-to-voice technology. To activate the feature (beta version for the time being), users need only press a virtual button called “caption” and then select the “transcribe audio”, so that YouTube automatically generates text based on the video’s audio. The system also features a choice of translation / interpretation in real time. In their  blog, YouTube accepts that the system has certain imperfections, and that voice to text conversion can produce results that sometimes are difficult  to understand.

What a great feature! who has checked it out?

The U.S. will create neutrality rules for the Internet

Posted by admin | Posted in Blog | Posted on 29-10-2009

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The US chairman of the Federal Communications Commission will present some proposals that may require Internet providers in that country to treat everything the same way every flow of content. The concept, known as net neutrality, faces Internet companies like Google with providers of broadband services like AT & T, Verizon Communications and Comcast, which oppose

Net Neutrality image

Net Neutrality image

control rules in the network management.

Proponents of network neutrality say that Internet service providers should not be able to block or delay traffic on the basis of content. The suppliers say that the growing volume of services that monopolize the bandwidth, like streaming video, requires an active control and some argue that network neutrality could be a problem for innovation. The Federal Communications Commission of the United States could formally propose ruling fixed wireless platforms designed to ensure neutrality for the Internet.

Did you like this post? Don’t forget to bookmark it :D

by Michael Gomez

‘The Techy Guy’ at Marketing for Small Businesses Ltd

For more info visit http://googlepublicpolicy.blogspot.com/search/label/Net%20Neutrality

Windows 7 arrives in pendrives for netbooks users

Posted by admin | Posted in Blog | Posted on 29-10-2009

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windows_7The new Microsoft operating system, Windows 7, not only will be sold in packages to complete the installation via a disk, but you can download from online store to removable storage units or burn it to DVD.

The idea is that even users who do not have optical drives on their computers, especially those who have a netbook, can upgrade to the new platform, running the installation directly from your USB flash drives.

“For users who do not have a DVD optical drive on their netbook, the download tool in Windows 7 for USB / DVD will get an ISO image and create an auto-run USB device, which may be used to install Windows 7,” explained Brandon Leblanc, a company spokesman.
As indicated by eWEEK magazine, this choice (only available for downloads within the U.S. for the moment), is based on the WUDT tool, which also burn the ISO to a DVD for a traditional installation.

Do you like this news? Don’t forget to bookmark it please :D

Michael Gomez

‘The Techy Guy’ at Marketing for Small Businesses Ltd

The New Apple Magic Mouse

Posted by admin | Posted in Blog | Posted on 27-10-2009

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New Apple Magic Mouse image

New Apple Magic Mouse image

As had been rumored, the Cupertino company announces its new mouse, the “Magic Mouse”, which replaces the Mighty Mouse, an accessory that has been vehemently criticized for sacrificing usability in exchange for a cute design. The major failing of the Mighty Mouse – one of the most expensive in the market, is the tiny area that performs the “scroll” function – just a few months of use are enough before the piece requires constant cleaning, as grease and dust settle on the delicate scroll mechanism. On several occasions, the wear of this mechanism impacted on the ability of the mouse click, disabling the expensive accessory.
Apple seems to want to redeem themselves with the new Magic Mouse, whose design completely eliminates the mechanism of the sphere and the style of the new BlackBerry Tour, uses an optical sensor to detect movements. The news, however, has been met with skepticism from some consumers, who are accustomed to poor performance by Apple when it comes to design and manufacture of mice that can run correctly for a reasonable period of time.
The new mouse will work wirelessly via Bluetooth, with rechargeable batteries, and allow the use of “multitouch” like those Apple presented on the iPhone and iPod Touch, and soon after on their notebooks trackpads.

The Magic Mouse will be on shelves later this month with a price of around £55.

Don’t forget to bookmark this article if you liked it!

A demonstration video of the Magic Mouse can be watched here:

http://www.youtube.com/watch?v=HgiGd53jg2U

by Michael Gomez

The ‘Techy Guy’ at Marketing for Small Businesses Ltd

The end of email? Google Wave made easy peasy

Posted by admin | Posted in Blog | Posted on 23-10-2009

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Google Wave image

Last June during their IO 2009 meeting Google announced the development of a technology that might change the way we communicate and collaborate through the web.

This technology, presented under the name WAVE was developed by the same people who created Google Maps and a support team in Sydney, Australia, and is described by their creators as “what email would be if it was to be created today

Email was created 40 years ago as a communication tool that only was capable of handling text. As technology advanced, new types of information were incorporated to the daily exchange such as images, audio and video; however, email programs managed to handle these new requirements in a very efficient way.

Today evolution has brought new mechanisms for communication that people use in their daily lives besides email. In fact, technologies such as instant messaging, chat, cell phones, etc, are used as alternate – complementary – non related tools to attend our communication needs.

Wave will present an integrated solution to these needs by offering a mechanism where they will interact under a natural platform. In fact, their creators describe it as a communications platform that will handle instant messaging, group or private conversations, documents exchange, documents collaboration, wiki type site building and more.  In a few words, just what you actually do with email plus several other programs and sites, joined in a single and simple window; managed by the browser of your choice, without installing any program on your PC and from any operating system (Mac, Windows, Linux, etc).

If this description has not amazed you yet then here are some more details that will be integrated in the product:

-       Online spelling dictionary with predictive text capacity.

-       Live transmitting of every word/character of your message.

-       Search tool to embed web search capacity in the conversation ‘Searchy’ feature.

-       Drag and drop contacts into the wave.

-       Play back feature, which allows you to keep track of the history of each wave from creation to last input in movie motion.

-       Create group albums by dragging and dropping the participants photos into the wave.

-       Embed the whole wave into a blog ‘Bloggy’ feature.

-       Discussion and content collaboration capacity, ideal for planning your projects, trips, events, etc.

-       International language input method.

-       Live editing.

-       ‘Yes, No, Maybe’ gadget to organise responses.

-       Twitter capacity ’Twave’ – a Wave of tweets.

-       Insert a Google map by highlighting a location name in your Wave. Add comments and markers to your map and use the polygon tool to highlight specific areas.

-       My very favourite!!!!! ‘Instant translation to 40 languages if any of the parties does not speak your language’.

In summary, its an email + chat + instant messaging + document collaboration + document sharing and editing + translation tool + online dictionary + more, more… much more! All integrated in a single window.

The product will be released by the end of this year. The effects this will have in the way people communicate is not easy to predict, but as we see it, two things look clear from now:

Our current email communication will become obsolete. Group integration will be enforced, as the language barriers no longer will be a limitation.

Want to add your own prediction? Please send us your comments on this post and remember to ‘Bookmark it’ if you liked it.

Michael Gomez

‘The Techy Guy’ at Marketing for Small Businesses

For a more detailed description visit http://wave.google.com/help/wave/about.html

The market for online advertising surpasses TV!

Posted by admin | Posted in Blog | Posted on 08-10-2009

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Online ad spending grew 4.6% in the first half of this year and for the first time it has surpassed spending on television advertising.

Online advertising seems to be immune to recession, according to the latest Internet Advertising Bureau (IAB http://www.iab.net). New figures obtained by this organization, PricewaterhouseCoopers (PwC) and the World Advertising Research Center claim that online ad spending grew 4.6% in the first half of this year, and for the first time it surpassed the TV advertising spending.

Spending has exceeded 1,900 million euros and now accounts for 23.5% of the global advertising market. It is, according to experts, record numbers for an industry which has shrunk by 17% in the period studied.

Internet advertising has exceeded expectations for growth and has worked better in front of the television, radio or print media, and that although the advertising industry has lost more than 1,600 million euros.

Payment for search advertising is the preferred, accounting for 60% of all online advertising spending. Technology-related advertising accounted for 19% of the market, telecommunications second with 14% and finance the third with 13%. As can be detached from the study, the slowing economy has accelerated the migration to digital advertising.

If you wish to learn more about our Pay Per Click service and how to drive more traffic to your website through online advertising please visit Marketing for Small Businesses Pay Per Click Services

Claudia Walliman Gomez

Translated from www.itespresso.es

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