New Apple Magic Mouse image

As had been rumored, the Cupertino company announces its new mouse, the “Magic Mouse”, which replaces the Mighty Mouse, an accessory that has been vehemently criticized for sacrificing usability in exchange for a cute design. The major failing of the Mighty Mouse – one of the most expensive in the market, is the tiny area that performs the “scroll” function – just a few months of use are enough before the piece requires constant cleaning, as grease and dust settle on the delicate scroll mechanism. On several occasions, the wear of this mechanism impacted on the ability of the mouse click, disabling the expensive accessory.
Apple seems to want to redeem themselves with the new Magic Mouse, whose design completely eliminates the mechanism of the sphere and the style of the new BlackBerry Tour, uses an optical sensor to detect movements. The news, however, has been met with skepticism from some consumers, who are accustomed to poor performance by Apple when it comes to design and manufacture of mice that can run correctly for a reasonable period of time.
The new mouse will work wirelessly via Bluetooth, with rechargeable batteries, and allow the use of “multitouch” like those Apple presented on the iPhone and iPod Touch, and soon after on their notebooks trackpads.

The Magic Mouse will be on shelves later this month with a price of around £55.

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A demonstration video of the Magic Mouse can be watched here:

http://www.youtube.com/watch?v=HgiGd53jg2U

by Michael Gomez

The ‘Techy Guy’ at Marketing for Small Businesses Ltd

The Finland government just introduced this week law projects that will guarantee Internet access as a constitutional right.  This means a milestone on the tech history; an example that surely will be followed by other countries.

In 2004 Estonia pronounced a similar law but Finland’s government wants to go beyond the mere right to internet access: They also guarantee Broad Band Access to everyone living in the country. Indeed, starting July 2010 people are entitled to a 1 Mbps connection right (about the standard today), but this speed will be systematically increased as technology advances allows to do so.  Estimations calculate that by 2015 a 100 Mbps transmission rate will be the guaranteed right !!!.

100 Mbps are about 12 MB per second. In plain words, your PC, Laptop or any other device suitable to this type of communication could be transmitting or receiving the information contained 12 times in Romeo & Juliet every second.

The impact on daily life, social and commercial relationships and business is not hard to imagine. Just think of all the information (documents, transactions, audio, images, video, etc.) that can not be transmitted online today due to its size and you will have a pretty good idea of the first limitations that are to disappear; and, as usual with technological advances, the list will grow and grow.

Sources:

http://brightsideofnews.com/news/2009/10/14/today-it-is-a-good-day-for-making-a-history-well-done-finland!.aspx

http://europe.rights.apc.org/c_rpt/finland.html